I absolutely love the taste of orange juice.
What I didn't know until earlier this morning is that unbeknownst to consumers, companies are adding flavour packs to their orange juice to beef up the taste of their product before bottling it and placing it on store shelves. Because the flavour packs come from oranges....whatever that means.....companies aren't required to inform anyone that they are adding things to their orange juice. Whatever the health and nutritional consequences (or lack thereof) are from adding or subtracting things from my food is almost irrelevant here. The real point is that my trust in this 'pure" product got violated because it was "enhanced" behind my back. At least the outfits that "enhance" their meat by adding flavoured sodium solution to it put it on the label so I can see it before I buy it.
Melissa and I have pretty well taken to buying items where we can pronounce all of the ingredients on the label. There are a few exceptions to this rule in our house, but not many. When we really started getting into this it was shocking to me just how many of the products we consume every day are somehow "enhanced".
Here's a hint. If you're going to do anything to the food I'm paying good money to buy, make sure I am clear about whatever you did by putting it on the label. This includes ANY adulteration, irradiation, pasturization, or ingredient addition/subtraction. If you or your company is worried about the repercussions of putting whatever it is you are doing on the label, well, maybe you ought not to be doing it in the first place.
1 day ago