I think the family hog may yet make a comeback here at Paradigm Farms. It seemed like every time I picked up a piece of meat while shopping the other day I ran across this line on the package. "This product has been enhanced with up to a 10% sodium solution."
Enhanced, eh? How exactly ? More flavour maybe? More weight for sure. More profit seems likely, but I'm not sure how this enhances the product for the consumer exactly.
Given that I just read an article in a very pro agribusiness publication calling for those selling grass fed meats to stop denigrating meat that was conventionally produced in order to enhance their sales, I find it ironic that I came out of the store minus any conventionally produced pork and poultry because I couldn't find any on that day that wasn't somehow "enhanced". Given this sort of reality, it's my opinion that grass fed and natural producers have no need to further denigrate their conventional competition in order to sell their product. All we need to do to differentiate ourselves from that nonsense is tell the truth by answering, "No." when consumers ask us if our products have been enhanced.
In other news, I found some hope today that this interminable condition called winter might actually end. Partly this was due to the very welcome change in the weather....partly sunny and 66 degrees was remarkably easy to take today. But mostly it was due to the daffodils in the (very poor quality) picture below which I noticed for the first time today as I drove across our north pasture.
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